Schumacher Fabrics In History

The 1950’s decorating styles included carpets, wallpaper, and textiles that were popular post WWII. This article features historical photos of home décor during that time period.

 

By the time F. Schumacher & Co. spruced up this apartment on NYC’s West 60th Street, the decorative fabrics giant—still a favorite amongst decorators like Alessandra Branca, Martyn Lawrence Bullard, and Waldo Fernandez—had been in business for 68 years, though, admittedly, had undergone a bit of a renaissance in the post-war years. See, in the 1940s, when concepts like the American housewife and the suburbs started to emerge, Schumacher became particularly popular, thanks in large part to a marketing team that aggressively campaigned for representation in department stores and, more to the point, an ability to provide carpet, wallpaper, and textiles in one place. By the time 1950 came around, First Lady Bess Truman had redone the White House solarium in Schumacher fabrics, and demand skyrocketed. These photos hail from a marketing event in September of 1957, and thus show off much in the way of aggressive wallpapering and other such fun 1950s styling. Click here to learn more and view the fantastic photos.

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About historythrutheages

I write stories of His Story Through The Ages that offer tales of hope and redemption.

Posted on April 17, 2014, in Research, Uncategorized. Bookmark the permalink. Comments Off on Schumacher Fabrics In History.

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