Language evolves and produces some interesting words. How about the new word, efforting?


I have a reader to thank (to blame?) for telling me about a coinage that is new to me.

It may have begun with television announcers, but it’s spreading. Since I began looking for it, I’ve even found it in a book on sociology published by W.W. Norton.

The word is efforting. Here are some examples of its use by television announcers:

Click here to learn more.



Posted on May 28, 2014, in Research, Writing Tips. Bookmark the permalink. Comments Off on Efforting?.

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