Language evolves and produces some interesting words. How about the new word, efforting?
I have a reader to thank (to blame?) for telling me about a coinage that is new to me.
It may have begun with television announcers, but it’s spreading. Since I began looking for it, I’ve even found it in a book on sociology published by W.W. Norton.
The word is efforting. Here are some examples of its use by television announcers: